RedVilla Reports March 2024 KPIs

RedVilla Reports March 2024 KPIs

Hi, This is Vedant from RedVilla, and the following is the KPI report for March 2024.

In February, Our main goal was to increase the Monthly Active Visitors, Organic Traffic, and Registered userbase

To achieve this, We have done the following:

1. Added Games Category (To increase Active Visitors)
2. Implemented SEO (To increase Organic Traffic)
3. Experimented with making downloading features restricted to logged-in users only (To Increase Registered users)

These strategies helped us achieve record-high growth in Active Visitors.

Although we added various products in the Gaming and Movies categories, we also decided to remove over 7000 products from our catalog to maintain quality products.

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User Metrics

RedVilla experienced a 122.15% increase in total users compared to February, reaching a new milestone of 1755 users (from 790). Average Engagement Time per user saw a 16.39% decline due to a focus shift from Movie Content to Other Downloadable Content.

The overall Website traffic surged by 101.83%, driven by Direct and Organic Social sources.

Looking ahead, RedVilla remains committed to innovating, improving, and driving the path towards user growth.

a. Total number of users (active):

• Total Monthly Active Visitors (for March): 1755

b. New users:

• Total New users in March: 965
• The Growth rate in new users: 302.08%

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Geographic distribution of March 2024:

• 🇺🇸 United States: 46.32%
• 🇮🇳 India: 18.74%
• 🇨🇦 Canada: 4.33%
• 🇬🇧 UK: 4.33%
• 🇩🇪 Germany: 1.88%
• Others: 24.4%

Geographic Distribution Changes in the Top 5 Countries:

• 🇺🇸 United States: 📈 +20.52%
• 🇮🇳 India: 📉 -17.06%
• 🇨🇦 Canada: 📈 +2.82%
• 🇬🇧 UK: 📈 +1.33%
• 🇩🇪 Germany: 📉 -1.27%

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Traffic Metrics

• Total website visits in March: 12,518
• Growth rate: 5255.23% (Higher than expected 23%)

1. Source of traffic:

• Direct: 39.25%
• Organic Social: 27.96%
• Organic Search: 16.10%
• Referral: 15.62%
  

Engagement Metrics

1. Average time spent on the website:

• Average engagement time spent per visit: 49 seconds
• Month-over-month change in average time spent: -16.39%

• Page views per visit:

• Average number of page views per visit: 7.13
• Month-over-month change in page views per visit: 73.90%

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Popular products:

Top 3 most viewed products in each Category:

• Images
  
  🥇 Silent Yearnings: A Moment of Hidden Desire
  🥈 Isaiah and Mark Apostle
  🥉 Isaia

• Videos
  
  🥇 The Last Man on Earth (1964 Movie)
  🥈 The Monster – Silent (1925)
  🥉 Suddenly (1954)

• Music
  
  🥇 Face My Fears cover – Hikaru Utada & Skrillex (Lofi Instrumental)
  🥈 Chhatrapati Shivaji Maharaj Aarti Remix – DJ Dhana Karad
  🥉 Aatach Baya Ka Baavarla – Shreya Ghoshal (Sairat)

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Operational Metrics

a. Uptime/downtime:

• Website uptime: 100%

b. Technical updates or improvements made:

• Added features to show Digital Product Categories > Subcategories on Catalog and Search Pages
• Added a feature to show when the product was published on the Product, Catalog & Search pages.

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Outlook for April

Plans:

• Increase presence in Social Media Groups
• Strategic Partnerships to increase the reach
• Seek for Guest Posting to News Media Corp. or Text Interviews with Independent Journalists
• Creating Website Tutorials and Feature Videos for Social Media Channels

Expectations for April:

• Observing Monthly Active users – January (550), February (790), March (1755) – we expect to get 2500 Active users in April 2024
• Total visits are expected to reach 13000 in April 2024

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Please feel free to leave any feedback, questions, and suggestions in the comments. Your insights and perspectives are invaluable to us.

We are committed to transparency and open communication with our creators, users, advertisers, and investors. We look forward to hearing from you. Thank you for your continued support of RedVilla. Together, we are shaping the future of the digital products industry.