RedVilla Reports March 2024 KPIs

Hi, This is Vedant from RedVilla, and the following is the KPI report for March 2024.

In February, Our main goal was to increase the Monthly Active Visitors, Organic Traffic, and Registered userbase

To achieve this, We have done the following:

1. Added Games Category (To increase Active Visitors)
2. Implemented SEO (To increase Organic Traffic)
3. Experimented with making downloading features restricted to logged-in users only (To Increase Registered users)

These strategies helped us achieve record-high growth in Active Visitors.

Although we added various products in the Gaming and Movies categories, we also decided to remove over 7000 products from our catalog to maintain quality products.

User Metrics

RedVilla experienced a 122.15% increase in total users compared to February, reaching a new milestone of 1755 users (from 790). Average Engagement Time per user saw a 16.39% decline due to a focus shift from Movie Content to Other Downloadable Content.

The overall Website traffic surged by 101.83%, driven by Direct and Organic Social sources.

Looking ahead, RedVilla remains committed to innovating, improving, and driving the path towards user growth.

a. Total number of users (active):

Total Monthly Active Visitors (for March): 1755

b. New users:

Total New users in March: 965
The Growth rate in new users: 302.08%

Geographic distribution of March 2024:

🇺🇸 United States: 46.32%
🇮🇳 India: 18.74%
🇨🇦 Canada: 4.33%
🇬🇧 UK: 4.33%
🇩🇪 Germany: 1.88%
Others: 24.4%

Geographic Distribution Changes in the Top 5 Countries:

🇺🇸 United States: 📈 +20.52%
🇮🇳 India: 📉 -17.06%
🇨🇦 Canada: 📈 +2.82%
🇬🇧 UK: 📈 +1.33%
🇩🇪 Germany: 📉 -1.27%

Traffic Metrics

Total website visits in March: 12,518
Growth rate: 5255.23% (Higher than expected 23%)

Source of traffic:

Direct: 39.25%
Organic Social: 27.96%
Organic Search: 16.10%
Referral: 15.62%

Engagement Metrics

Average time spent on the website:

Average engagement time spent per visit: 49 seconds
Month-over-month change in average time spent: -16.39%

Page views per visit:

Average number of page views per visit: 7.13
Month-over-month change in page views per visit: 73.90%

Operational Metrics

a. Uptime/downtime:

Website uptime: 100%

b. Technical updates or improvements made:

Added features to show Digital Product Categories > Subcategories on Catalog and Search Pages
Added a feature to show when the product was published on the Product, Catalog & Search pages.

Outlook for April

Plans:

Increase presence in Social Media Groups
Strategic Partnerships to increase the reach
Seek for Guest Posting to News Media Corp. or Text Interviews with Independent Journalists
Creating Website Tutorials and Feature Videos for Social Media Channels

Expectations for April:

Observing Monthly Active users – January (550), February (790), March (1755) – we expect to get 2500 Active users in April 2024
Total visits are expected to reach 13000 in April 2024

Please feel free to leave any feedback, questions, and suggestions in the comments. Your insights and perspectives are invaluable to us.

We are committed to transparency and open communication with our creators, users, advertisers, and investors. We look forward to hearing from you. Thank you for your continued support of RedVilla. Together, we are shaping the future of the digital products industry.